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Context is who this chat is with, and what your app is. Set it only on the first turn. It sticks for the whole conversation. Sending it again on a later turn is a 422. Each field can be up to 4,000 characters.
  • user_context — the shopper (preferences, budget, size).
  • application_context — context on your app, where this conversation is taking place
For hard catalog rules on a single turn (in-stock, a set of retailers), use filters.