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A brand is the company or label behind a product — Nike, Dyson, Sony. Use brands when shoppers care about who makes it, not which store sells it.

How to use brands

  1. Find a brand, and its stable ID, with brand search
  2. Pass brand_ids in search filters to narrow product results
  3. Read product.brand on any product response for display

Brand ≠ website

Nike products appear on many websites. Filtering by brand keeps all those retailers; filtering by website keeps only that store’s offers.