> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trychannel3.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand

A **brand** is the company or label behind a product — Nike, Dyson, Sony. Use brands when shoppers care about *who makes it*, not *which store sells it*.

## How to use brands

1. Find a brand, and its stable ID, with [brand search](/guides/brand-search)
2. Pass `brand_ids` in search filters to narrow product results
3. Read `product.brand` on any product response for display

```typescript theme={null}
const { brands } = await client.brands.search({ query: "nike" });
const nikeId = brands[0].id;

const results = await client.products.search({
  query: "running shoes",
  filters: { brand_ids: [nikeId] },
});
```

## Brand ≠ website

Nike products appear on many websites. Filtering by brand keeps all those retailers; filtering by website keeps only that store's offers.