> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trychannel3.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand

A **brand** is the company or label behind a product — for example Nike or Sony. Filter search results with `brand_ids`, or resolve IDs via [`GET /v1/brands/search`](/api-reference/v1/search-brands).

Brands are not the same as [websites](/api-reference/website-model) (retailers). A brand makes or labels a product; a website is the online store where you can buy it. One brand's products may appear on many websites.